WWF campaigns for Bulgarian parks | WWF

WWF campaigns for Bulgarian parks

Posted on 19 September 2006
One of the advertisements developed by Ogilvy & Mather Sofia for WWF for the 2006 Protected Areas campaign, featuring a "For Sale" sign at Rila National Park.
© Ogilvy & Mather Sofia
Sofia/Vienna – Today, WWF launched a public campaign to save some of Bulgaria’s greatest – and some of Europe’s last – natural treasures. As the country heads toward EU membership in January next year, the campaign will focus public pressure on relevant authorities to ensure effective protection for the country’s national and nature parks.

Despite being officially protected, exceptional nature areas like the Pirin or Rila Mountains or the rare beech forests in the Strandzha Mountains are suffering from illegal or semi-legal construction of villas, hotels, ski runs and other infrastructure as well as logging, hunting and other often illegal exploitation of resources.

The construction of a ski resort within the core zone of Pirin National Park in 2004 has opened the gates to a flood of similar projects threatening other protected areas, including the Rila Mountains. Remaining protected areas along the Black Sea coast have come under intense pressure from a variety of tourism development projects.

A petition, developed with and supported by a number of Bulgarian environmental organisations, calls on Bulgarian decision makers and authorities to improve the legislative, administrative and judicial conditions needed to stop the destruction of the country’s natural heritage. Among the issues the petition addresses are amendments to the law on protected areas as well as measures to prosecute and punish those breaking existing laws.

The campaign includes a series of hard hitting public advertisements, including “For Sale” signs on Pirin and Rila National Parks as well as a radio clip with an auction of protected areas.

The campaign, which will run through November, is supported by Ogilvy and Mather Sofia and over thirty media and advertising firms.1)

For further information contact:
Konstantin Ivanov, Communications Officer, WWF Danube-Carpathian Programme/Bulgaria, tel. +359 2 8656130, kivanov@wwfdcp.bg


1) Media partners include:

Print media:
24 hours, Trud, Telegraf, Politika, Novinar, Auto Trud, Nie Zhenite, Dnevnik, Vestnik za Zhenata, Manager, Programata, Edna Sedmitsa v Sofia, Aleksandra, Paraleli, Digital Magazine, National Geographic Bulgaria, Oddysey, Bulgaria Air, Insight, Intro, HiComm, Obrazovanie i Kariera, Bakchus, Businessweek, Kapital Light, Lider, Auto Build, Idealen Dom, High Klub, Ritm, Happy Weekend

Television:
bTV, Nova televiziya, TV Evropa

Radio: Darik, RFI, BG Radio, Tangra Mega Rok

Internet: Dir. Bg, Netinfo, Mediapool.bg, 911.bg, fame.bg

Outdoor advertising: Adv Wall Street, Metroreklama, agentsia “Image”

Indoor advertising: Fame Cards
One of the advertisements developed by Ogilvy & Mather Sofia for WWF for the 2006 Protected Areas campaign, featuring a "For Sale" sign at Rila National Park.
© Ogilvy & Mather Sofia Enlarge
One of the advertisements developed by Ogilvy & Mather Sofia for WWF for the 2006 Protected Areas campaign, featuring a "For Sale" sign at Pirin National Park.
© Ogilvy & Mather Sofia Enlarge
Strandzha Nature Park is under pressure from tourism developments as well as illegal logging.
© Ogilvy & Mather Sofia Enlarge