Ethics, Transparency & Governance | WWF
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Ethics, Transparency & Governance

Ethics at WWF


At WWF, we believe that a culture which fosters ethics and integrity is powerful, especially in today’s increasingly complex world with historical societal shifts. It helps us achieve our full potential: we work better together, build local legitimacy and earn the trust of our donors, supporters, governments and partners.

This is why, no matter what we do or where we work, we respect at all times WWF’s values of compliance and ethics: loyalty, integrity, trustworthiness, and fairness. These values protect us individually as well as our organization. We want our leaders to lead by example and to uphold and foster a culture of compliance, ethics and integrity, and to provide a secure and respectful environment to help those who come forward in good faith with concerns.

WWF's culture of ethics brings a powerful WWF to future generations and supports our efforts deliver conservation impact at scale.

See here for information on our ethical framework, which includes our Code of Ethics, Code of Conduct and other key policies and practices.

WWF in the EU Transparency Register

We support transparency and democracy in decision-making on all levels of society. Since 2008, WWF EPO is registered on the European Transparency Register where we list the key pieces of EU legislation and policies we are following as well as the costs of our advocacy work at EU level.

We believe it’s important to make lobbying transparent and are also calling on the EU institutions to do so. The Transparency Register must become a legally binding requirement for anyone who wants to meet with EU decision makers. All EU institutions should transparently declare who they are meeting with and on what subjects.

Find out more about the work led by ALTER-EU (Alliance for Lobbying Transparency and Ethics Regulation) and supported by WWF EPO.



WWF's European Policy Programme is organised as a Belgian AISBL and our statutes are published in the Moniteur Belge.

The key bodies of the governance structure are:

The Strategy Board
The strategy board meets twice a year to advise on the running of our office and to oversee strategy and implementation plans. It brings together representatives of twelve WWF National Organisations and Programme Offices in Europe and WWF International. Its current chair is Lovisa Hagberg of WWF Sweden. Other members include representatives from WWF BelgiumFranceGermanyGreeceNetherlandsPolandSpainUnited KingdomAustria, Central and Eastern Europe and Mediterranean offices.  

The strategy board has advisory responsibilities for the running of the office and oversees strategy and implementation plans but does not have formal decision-making powers. It is convened twice a year.

The General Assembly
The General Assembly is the legal decision-making body of the European Policy Programme. It is also accountable to the Belgian authorities for the proper and transparent administration and functioning of the office. It consists of one organisational member (WWF International) and four individual members.

Learn more about WWF’s international governance structure