The Living Land campaign was initiated by WWF, BirdLife Europe & Central Asia and the European Environmental Bureau (EEB) to overcome the technicality and complexity of the public consultation and give the opportunity to a broader part of society to have a say about a policy that affects us all. All people and organisations that joined Living Land shared the view that the EU’s Common Agricultural Policy is broken and that it can and must be fixed. The next CAP must be:
- Fair – for farmers and rural communities;
- Environmentally Sustainable – for clean air and water, healthy soil, and thriving plant and animal life;
- Healthy – for good food and the well-being of all people;
- Globally Responsible – for the planet’s climate and sustainable development around the world.
With this massive mobilisation, Living Land showed very clearly that many citizens are asking for a modernised CAP, a policy which should be fundamentally reformed to facilitate the transition to a truly sustainable food and farming system in Europe.